I plan to build another website to sell my own digital products. But I haven't decided yet if I would use the website to sell a single product or multiple products like online store. Based on your experiences, which one would likely generates more sales? Thanks.

It could depend on your particular circumstances, but my general advice is: definitely sell one product per page/site. You don't want to give people too much choice, and, it won't be super targeted if you have 37 products on one page. This means that 1) they will be overwhelmed with choice and leave or 2) they will see a bunch of stuff they don't need and leave .

Of course, that's just general advice, but it usually works well to sell one thing on one page and keep it super focused.

If you are selling a lot of products in your range having just one product per page might not be practical. Why not try to group several related products on each page, that way visitors see a selection of items, without being overpowered by too many?