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For anyone using Google Adwords this is a pretty useful short video looking at the most effective ways to use the program. This one looks at the actual advertisements.
QUOTE In the video below we share with you our best practices for creating winning ad texts. These will provide you with ideas to test when writing your ads, which will help to differentiate your business from the crowd and drive even more relevant traffic to your website! http://www.google.co.uk/intl/en/adwords/betterads/
Just to add a little bit of info to this thread some of you may already know.
When you write your ad be sure the keyword is on the ad, but also make sure the keyword is on your site as well. You want roughly 2% of the text on the page to contain the keyword. This is called [Keyword relevance] Very important! It could improve your quality score a great deal. Which of course means you pay less per click for the same ad rank/placement. Sincerely, AreYouKidding |