Google is testing an affiliate network that could rival ValueClick’s Commission Junction - publishers will be paid when when their visitors perform specific actions, like generating a lead or buying a product. The CPA (cost per action) system was revealed today in an email sent to David Jackson at SeekingAlpha. The ads won’t compete wilth existing contextual ads - instead they’ll be rolled out on a new network, the Content Referral network. During the test, publishers will be sent a weekly email report of their earnings.

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About Google Affiliate Network

Google acquired the DoubleClick Performics Affiliate operations in March 2008. Together, we're creating new opportunities for monetization, expansion, and innovation in affiliate marketing.

Performics was founded as the first full-service affiliate network in 1998 and was acquired by DoubleClick in 2004. Today Performics Affiliate operates as Google Affiliate Network and remains committed to delivering affiliate channel growth for advertisers and publishers.

Google Affiliate Network connects advertisers and publishers who want to increase sales and drive leads through affiliate marketing.

As an advertiser using Google Affiliate Network, you'll discover pre-screened publishers who can refer consumer traffic to you. As a publisher, you can market your site to advertisers in the network; if selected to participate in an advertiser's program, you'll earn a percent of sales or a referral bounty.
Google Affiliate Network offers:

* Industry-leading advertiser and publisher service
* Rigorous network quality standards
* Reliable conversion tracking
* Detailed reporting
* Automated payments to publishers
* Simple link and creative delivery tools
* Flexible commissions
* Access to top brands on the web