MoneyGram International has launched a national campaign targeting the ethnic groups of potential customers with the major focus on US-based Hispanic consumers who transfer large amount of money to their families Mexico, Latin America and the Caribbean and domestic customers including African-American consumers who send money within 50 states. The marketing department aims also to reach Chinese group of customers via out-of-home display ads.
http://ecommerce-journal.com/news/moneygram_goes_ethnic