An informative article in today’s eMarketer shows that Twitter followers are more likely to induce advocacy and future purchases than those on Facebook.According to their data, 37% of respondents were more likely to purchase from a brand after following them on Twitter as opposed to only 17% of those that “like” a brand on Facebook.

It is absolutely not surprising , and I ascertain one fact and the reason is simple: Twitter is a unique yet powerful platform that has a capability to attract an audience receptive to marketing messages much more than Facebook.

A great quote that I wish I could say I came up with at this point in time is something like this: “Facebook is for the people you know while Twitter is for those you desire or wish to know.”

Facebook is not a good platform for delivering news and other marketing stuff. The default front page view does not show a user every post from all of those in their network but rather an abbreviated feed that Facebook feels is most relevant to them.

Secondly, the function of setting up lists, which are an excellent way to segment content on Facebook and could provide value in the service as a news aggregator, is highly underused and is some thing that makes an online marketer feel itchy .

This is not to say that Facebook should be neglected, because there’s definitely value in reaching a large audience with marketing information. Social media is a quality versus quantity play and nowhere is it more apparent for brands than on Twitter

For me Twitter is better. You only have to use few charaters to show to the world what you want to say. And it is less confusing thean facebook.

What's the most differential when we use twitter that facebook? I thought that those are same, like; posting status, comment, but twitter has follow me...