An informative article in today’s eMarketer shows that Twitter followers are more likely to induce advocacy and future purchases than those on Facebook.According to their data, 37% of respondents were more likely to purchase from a brand after following them on Twitter as opposed to only 17% of those that “like” a brand on Facebook.

It is absolutely not surprising , and I ascertain one fact and the reason is simple: Twitter is a unique yet powerful platform that has a capability to attract an audience receptive to marketing messages much more than Facebook.

A great quote that I wish I could say I came up with at this point in time is something like this: “Facebook is for the people you know while Twitter is for those you desire or wish to know.”

Facebook is not a good platform for delivering news and other marketing stuff. The default front page view does not show a user every post from all of those in their network but rather an abbreviated feed that Facebook feels is most relevant to them.

Secondly, the function of setting up lists, which are an excellent way to segment content on Facebook and could provide value in the service as a news aggregator, is highly underused and is some thing that makes an online marketer feel itchy .

This is not to say that Facebook should be neglected, because there’s definitely value in reaching a large audience with marketing information. Social media is a quality versus quantity play and nowhere is it more apparent for brands than on Twitter

What's the most differential when we use twitter that facebook? I thought that those are same, like; posting status, comment, but twitter has follow me...

For me Twitter is better. You only have to use few charaters to show to the world what you want to say. And it is less confusing thean facebook.

For me Twitter is better. You only have to use few charaters to show to the world what you want to say. And it is less confusing thean facebook. And any ad that you have will be direct to the point because of the limited words.

That is one of the reasons and this is the problem with most of users!

I agree, Twitter is a quick way to post and glance to see what's happening...
Easy in and out...

I think Facebook is much better for a PR campaign. You can interact better with your clients on facebook rader than twitter

I use twitter to drive quick traffic to my blog. I prefer the limit of 140 characters as you then have to be a bit ingenious in your approach. you can't just say "buy this" or "read this" because that's lame.

I enjoy writing hooks and getting people to then be curious enough to click through and see my site. Facebook allows you to go into more depth, giving people more chance to think about your product or site before they click through.

Personally though, I don't use Facebook so I can't comment too much about that. But I do use Twitter as a traffic source and it does work; however you either need some very tragetted followers or you can play a numbers game and work over a few months to a year to gain a vaguely interested army of 10,000 followers, of which maybe 1-5% may click through to purchase your product(s) or simply check out your site.

I believed Facebook has the most number of followers which translates into more traffic. So, your post will surely get more traffic...lot's of potential!

Face book is good no doubt about that but if you mean real advertising then twitter is the answer

Facebook is the most visited site.Facebook receives more visitors than google.Twitter has a lot of spam.

Face book has huge audience more than 200 mill a huge audience well said that ...but when it comes to advertising twitter serves the matter better than face book and we have lots of votes for twitter so far...and it surely is great advertising tool.

It can't be help one being compared to another but the thing is it's how you intend to use a particular site for your own benefit.

Hi,
I think both of facebook and twitter are good to any user.

Twitter is easier but Facebooke bigger in ways