TreatFeed, a newly launched social shopping application, has raised $5.4 million in funding led by Norwest Venture Partners.

TreatFeed, which is characterized as a ‘word of mouth’ rewards system, is the brainchild of HauteLook founders Brett Markinson and Konstantin Glasmacher, who recently sold the flash sales platform to Nordstrom for $270 million a few months ago. TreatFeed provides members with a way to benefit from their ‘word of mouth’ recommendations and turn them into rewards.

TreatFeed aggregates deals from retailers allows members earn rewards for sharing deals, and for the ongoing transactions of the people in their network. Users are essentially compensated for sharing in their social graph, or ‘social tree.’ Points can then be redeemed for products, exclusive offers and even converted into cash. TreatFeed makes money from affiliate fees.

Your Social Tree represents your 'word of mouth' network, allowing you to turn conversations into Points that can be redeemed for all sorts of great stuff, including cash!

A Social Tree is made up of 4 generations of your friends (Gen1) and their friends (Gen2/Gen3/Gen4). Every time someone in your Social Tree saves money at TreatFeed, you earn points. You'll literally earn Points in your sleep!

Don't wait - The earlier you start the bigger your network can be, and your earnings grow exponentially as your Social Tree grows. It's completely free, join now!

FREE TO JOIN HERE!

This post has been edited by keemlogan: Apr 20 2011, 10:18 AM

Los Angeles startup link removed just launched a new spin on the crossover between social networking and e-commerce — it wants to reward users for their social recommendations with prizes and cash.

Scott Roback, the company’s senior vice president of strategy and business development, said that where companies like Facebook are trying to build a social graph, link removed is trying to create “the commerce graph, or the monetization layer of the social graph.”

Here’s how it works: link removed aggregates deals from across the Web. Users come to the site for the deals, then ask their friends and family to join too. When users find deals they like, they can recommend them to their connections on the site. And if someone actually acts on a deal, then TreatFeed gets an affiliate commission, which it then splits with users. The user who signed up for the deal gets a percentage, and the user who brought them into TreatFeed gets a smaller percentage, and so on, up through four “generations”.

Technically, the commission for shoppers takes the form of points, but those points can be redeemed for prizes or cash. Roback estimated that half of the moneylink removed receives for each deal will eventually go to users.

This system takes advantage of the fact that shoppers are already recommending products and deals to each other, Roback said. And the fact that TreatFeed is rewarding people for bringing in more users, rather than for recommending specific deals, seems smart, because it will help the site build out its user base quickly.

link removed



links removed - only allowed in the first post

This post has been edited by mmgcjm: Apr 23 2011, 07:33 PM

Here’s a hypothetical example. Say you joinlink removed and sign up via the site for a Netflix subscription. Let’s say TreatFeed might collect $10 for that signup as a commission. Just for signing up you’d get 34 percent ($3.40) back off your purchase.

Let’s say a friend of yours whom you invited to join link removed signs up for Netflix. They’d get $3.40 off the purchase, and you’d collect $1.

Now a friend of your friend joins [link removed and signs up for NetFlix. They would get $3.40, your friend would collect $1, and you’d pocket 30 cents.

A friend of the friend of your friend signs up? You’d still get 20 cents.
Under the link removed scheme, your “Social Tree” can be up to four generations wide, with an unlimited number of friends in each one. Every time one of them makes a purchase via link removed -- even if you didn’t recommend it -- you collect something.

This post has been edited by mmgcjm: Apr 23 2011, 07:34 PM

This is definitely a cool program. Its like slickdeals but you get paid to share the deals.

Ecoupons thanks for joining under me


A Social Tree is made up of 4 generations of your friends (Gen1) and their friends (Gen2/Gen3/Gen4). Every time someone in your Social Tree saves money at TreatFeed, you earn points. You'll literally earn Points in your sleep!

Don't wait - The earlier you start the bigger your network can be, and your earnings grow exponentially as your Social Tree grows. It's completely free, join now!

STOP posting links!

This post has been edited by mmgcjm: Apr 28 2011, 03:29 AM

Did I join under you? I don't think I joined under anyone

TreatFeed Secures $5.4 Million in Venture Funding,
Closes Series A
New Service Helps Consumers Turn Conversation into Redeemable Points and Cash Using Innovative Social Tree™ Model

LOS ANGELES, Calif. – April 19, 2011 – TreatFeed, a unique, multi-level marketing (MLM) driven shopping application, announced today it has raised $5.4 million in venture capital funding led by Norwest Venture Partners (NVP). The company provides its members a way to benefit from their „word of mouth‟ recommendations and turn them into valuable rewards using its patent-pending Social Tree™ model. TreatFeed is developing the first monetization layer of the social graph by using its inherent network effect to help members grow a multi-level conversational network, or Social Tree. Members earn rewards for their activities and for the ongoing transactions of the people in their network. As a part of the funding, NVP General Partner Josh Goldman and Partner Tim Chang have joined TreatFeed‟s board of directors.
“We are dedicated to providing our members a fun and easy way to get rewarded for the conversations they are having about commerce,” said Brett Markinson, CEO, TreatFeed. “We are focused on merging elements of gaming, shopping, value and discovery on behalf of consumers. Bringing in the first funding round from NVP, and being able to tap the firm‟s deep expertise in gaming and e-commerce, is a critical step for us in building out this compelling platform for consumers and retailers.”

TreatFeed is the second social-commerce business from Lagovent Group Partners Brett Markinson and Konstantin Glasmacher, founders of HauteLook. Leveraging the MLM mechanic, TreatFeed is creating a community of consumers who turn friendly sharing into points that can be redeemed for products, exclusive offers and even converted into cash. The application enables consumers and publishers alike to harness the economic power of their social influence and be rewarded for the „virality‟ they initiate through their voice.

According to Josh Goldman, general partner, Norwest Venture Partners, “TreatFeed represents a unique and attractive opportunity for NVP: a team of proven entrepreneurs with a highly differentiated and exciting model for combining e-commerce with gaming in a very compelling way. We are impressed with TreatFeed‟s vision of creating the first truly social commerce platform that rewards both users and merchants for their activity on the site. They‟ve brought together an all-star team from the worlds of gaming, e-commerce and social media, and we‟re excited to work with TreatFeed to launch this new service at such an exciting time in the industry.”

“TreatFeed has all the ingredients for success including an accomplished leadership team, an innovative model and a product which genuinely serves the best interest of its community,” said Tim Chang, partner, NVP. “The company is well positioned to be a leader in the e-commerce 2.0 space, leveraging social and gaming mechanics to help users not only share with but also directly benefit from their networks.”
The TreatFeed application was introduced to consumers on April 19, 2011.


TreatFeed is the first multi-level marketing (MLM) driven shopping application that provides its members a way to benefit from their „word-of-mouth‟. TreatFeed‟s Social Tree™ commercializes „word-of-mouth‟ marketing, helping members turn their enthusiasm for sharing deal and product information into redeemable rewards that grow exponentially as their friends share too. Headquartered in Los Angeles, TreatFeed is the second social-commerce business from Lagovent, founders of HauteLook, and is privately held and venture backed.

Everyone loves a treat: Attach a rewards system that doles out points to users for referring friends to deals and Treatfeed may spell a potential win-win, for consumers and businesses alike.

The TreatFeed reward system is a bit like a cross between Yelp and Groupon, allowing users to personally recommend daily deals to the friends in their network in order to win perks.

Los-Angeles based TreatFeed posts a stream of deals from local or online businesses daily (in no fewer than 18 categories). Through Facebook, users join and then start inviting friends to join their Social Tree network. Users can then refer friends in their Social Tree to deals they spot and like. (You can also enter your email address to receive the TreatFeed in your in-box).

If a friend in a user’s Social Tree purchases a deal that was referred to him or her, the referring user (the person who started the Social Tree”) earns points. If friends of friends (up to four generations) purchase the deal, the referring user earns additional points. These points are redeemable for what TreatFeed calls “cool stuff” and cash. It’s one big, happy circle of friends, referrals and rewards.

In the TreatFeed, users can click like on deals, reply to them with comments and click around to read more details about the offerings. Users can e-mail deals to friends or Tweet deals.

A sampling of today’s posted deals includes: In the activities and travel category, $100 off Hawaii, Caribbean and Mexico vacation packages from Ortiz.com; in the health and beauty category, $20 off any purchase of $100 or more from Gaiam and 20 percent off your entire contact lens order at Walgreens.com; and in the pet category, 50 percent off FURminator pet grooming products.

TreatFeed is the brainchild of the same team that launched HauteLook, a website recently acquired by Nordstrom that offers exclusives of private online sales.

This system takes advantage of the fact that shoppers are already recommending products and deals to each other, Roback said. And the fact that TreatFeed is rewarding people for bringing in more users, rather than for recommending specific deals, seems smart, because it will help the site build out its user base quickly. It might also avoid criticisms that this system (like other “multilevel marketing” programs) starts to look like a pyramid scheme.

Even though TreatFeed is building a social graph (er, “commerce graph”) of its own, it also integrates with Facebook, allowing users to find friends from Facebook and post deal recommendations on the social network. And it will work on affiliate programs with publishers, allowing publishers to make money not just on the shoppers who sign up directly from their site, but on the larger SocialTree that builds as those shoppers continue using TreatFeed and bringing in their friends.

TreatFeed was incubated by Lagovent, the firm created by Konstantin Glasmacher and Brett Markinson. Markinson is the new startup’s chief executive. The pair has already successfully launched one e-commerce company, HauteLook, which was acquired by Nordstrom. TreatFeed raised $5.4 million in a round led by Norwest Venture Partners.

About Us


People love sharing deals and products with their friends. This 'word of mouth' is an incredibly powerful marketing force. TreatFeed is the first 'word of mouth' rewards system creating a community of consumers who turn this friendly sharing into redeemable points and cash.

Your 'Feed'

TreatFeed curates the vast amount of e-commerce offers available on the internet today, eliminates the 'noise', and provides you with a 'feed' that is filtered in two ways:

1. By your categories of interest and behavior over time
2. By the conversation your social network is having

We'll be integrating lots of other commerce opportunities in the coming months (local daily deals, flash sales, retail products and services, etc.) - Stay tuned!

Your Social Tree™

It's simple. Sharing drives discovery. Discovery drives transactions.

If you share a deal or product with a few friends and they then share it with others (and so on), TreatFeed believes you should be rewarded for creating 'marketing value'.

Every time a transaction is made at TreatFeed, sales commissions are shared with the people responsible for that offer reaching the buyer. So every time someone in your Social Tree makes a purchase, you earn points.

TreatFeed redistributes approximately 50% of its revenue to the Social Tree community.

Pay It Forward

It's all about positive karma. By inviting your friends into the community, you'll be helping them save money, save time and get rewarded for the sharing they're already doing.

TreatFeed was incubated by Lagovent, the firm created by Konstantin Glasmacher and Brett Markinson. Markinson is the new startup’s chief executive. The pair has already successfully launched one e-commerce company, HauteLook, which was acquired by Nordstrom. TreatFeed raised $5.4 million in a round led by Norwest Venture Partners.

Everyone loves a treat: Attach a rewards system that doles out points to users for referring friends to deals and Treatfeed may spell a potential win-win, for consumers and businesses alike.

The TreatFeed reward system is a bit like a cross between Yelp and Groupon, allowing users to personally recommend daily deals to [...]

Everyone loves a treat: Attach a rewards system that doles out points to users for referring friends to deals and Treatfeed may spell a potential win-win, for consumers and businesses alike.

The TreatFeed reward system is a bit like a cross between Yelp and Groupon, allowing users to personally recommend daily deals to the friends in their network in order to win perks.

Los-Angeles based TreatFeed posts a stream of deals from local or online businesses daily (in no fewer than 18 categories). Through Facebook, users join and then start inviting friends to join their Social Tree network. Users can then refer friends in their Social Tree to deals they spot and like. (You can also enter your email address to receive the TreatFeed in your in-box).

If a friend in a user’s Social Tree purchases a deal that was referred to him or her, the referring user (the person who started the Social Tree”) earns points. If friends of friends (up to four generations) purchase the deal, the referring user earns additional points. These points are redeemable for what TreatFeed calls “cool stuff” and cash. It’s one big, happy circle of friends, referrals and rewards.

In the TreatFeed, users can click like on deals, reply to them with comments and click around to read more details about the offerings. Users can e-mail deals to friends or Tweet deals.

A sampling of today’s posted deals includes: In the activities and travel category, $100 off Hawaii, Caribbean and Mexico vacation packages from Ortiz.com; in the health and beauty category, $20 off any purchase of $100 or more from Gaiam and 20 percent off your entire contact lens order at Walgreens.com; and in the pet category, 50 percent off FURminator pet grooming products.

TreatFeed is the brainchild of the same team that launched HauteLook, a website recently acquired by Nordstrom that offers exclusives of private online sales.

Possible drawback: Will friends resent the cashing in of amity? It could happen. Or the entire network could be delighted to benefit from finding, sharing and cashing in on money-saving deals. These blanks will be filled in soon, once TreatFeed has been up and running for a bit.

Readers, what do you think about the prospects for this application?

I'm actually really liking this program. It's pretty much the next generation slick deals and it's extremely easy to recruit people. this is one of the programs I plan on building for a long time. Also, I didn't join under anyone, keemlogan. I found this program outside of this forum