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Residential - Builders Pitch Philanthropy As a Lifestyle to Sell Houses
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post Nov 11 2007, 09:00 PM
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The latest sales strategy is to ask buyers to give something back. Some focus on a specific cause, such as children's charities, protecting the environment or raising money for cancer research.

http://feeds.realestatejournal.com/~r/wsj/...2-fletcher.html
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