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How To Pitch Journalists To Get Links
post Nov 21 2011, 12:16 AM
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There is a very good share.

Here are a handful of the tips shared by myself and a couple others on how to get attention from the media.

  • Create high quality image libraries and story outlines on the site which are available to bona-fide press only after registration.
  • A large number of journalists have their own blogs or write for their publication’s blog. Commenting on their stories, adding them to your blogroll and linking to them from your blog are all great ways to get on their radar.
  • When you link to a journalist, use the journalist’s name… journalists are people like everyone else. They have vanity. Most of them have set up Google Alerts for their names.
  • So if you use their name in a blog post, they get a Google Blog Alert for their name.

Keep in mind your website and it’s promotional efforts can be magnified by being the topic of a news story. Being mentioned in a news source can be seen as an implied endorsement as people tend to trust what they see and hear in the news. Work the media, it can lead to increased sales and confidence in your brand.

I hope this post will be helpful for everyone. Please share your opinions for this post.

This post has been edited by kaushalgandhi: Nov 21 2011, 12:17 AM
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