Bing-will Ppc Advertisers Go For It?

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Bing-will Ppc Advertisers Go For It?

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realist View Member Profile	Jun 12 2009, 08:18 AM Post #1
MMG Member Group: Admin Posts: 3,406 Joined: 28-June 08 From: UK Member No.: 145,079	I wonder if some PPC Advertisers will move away from Google and Yahoo now that Microsoft has made some improvements to its search engine with its Bing? Can Bing Really Bring It for PPC Advertisers? http://searchenginewatch.com/3634056 QUOTE Wisely, Microsoft has added the important features that content network giant Google offers its advertisers: site targeting, site exclusion, and placement performance reporting. Advertisers can choose text or image ads in the Content Network. Keyword monetization data is available via the Ad Intelligence tool, as well. QUOTE We have several clients in the travel vertical who have relatively limited budgets. Over the next week or so, I plan to move some of their PPC budget from Yahoo to adCenter. I honestly feel that while traffic may be lower, they'll get better ROI from Bing than from Yahoo. -------------------- Social Networking - New Folder Webmasters Hangout - New Folder Cash Giveaways - New Folder Forum Rules

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realist View Member Profile	Jun 22 2009, 02:01 AM Post #2
MMG Member Group: Admin Posts: 3,406 Joined: 28-June 08 From: UK Member No.: 145,079	If your site is new- http://www.bing.com/docs/submit.aspx QUOTE Submit your site to Bing Generally our web crawler, MSNBot, can find most pages on the Internet. However if your site does not appear on Bing, you can send us the address (URL). -------------------- Social Networking - New Folder Webmasters Hangout - New Folder Cash Giveaways - New Folder Forum Rules

Uncle Awesome View Member Profile	Jun 22 2009, 05:13 AM Post #3
MMG Member Group: Admin Posts: 864 Joined: 8-March 07 From: Washington Member No.: 97,520	Competition is always good. It will encourage more innovation from both companies. Having one big Player like Google is bad for the users. -------------------- -Become an MMG Supporter - Get exclusive access to MMG plus much more

christyn1224 View Member Profile	Jun 22 2009, 06:52 AM Post #4
MMG Addict Group: Lifetime Supporter Posts: 6,488 Joined: 17-July 04 From: Massachusetts, USA Member No.: 9	I like the fluidity of the search tool and the fact that "search history" is listed in the sidebar Just searched my top keyword for my website and found myself listed #2 in the first page of listings so I'm content with that! lol It kind of reminds me of the search conglomerate engine that's now set up at Leapfish.com, though their advertising program offers 1 time payment for life rights to the top spots for your keywords, which I think is a mistake, but it is what it is... Admittedly have not checked out the MSN ppc program, but I think competition is certainly good. Maybe it will drive cost per click down on google a bit! I am certain that google ppc enthusiasts will still continue to use google, but this gives them another avenue for expansion and gives hope to the "little guy" that he can at least gets his feet wet in a lower cost ppc option before taking on the Google giant. -------------------- ~Christy Edwards~ Interested in joining TriVita for $35? Click here to join our Sonoran Bloom Teambuild! Download my TriVita Advantage Guide!